AI WORLD HQ
Have you ever needed a photo for a website banner, then a tall phone story, then a square social post, and none of them fit the picture you already have? Picsart, a photo and design app, has announced AI tools aimed at exactly that problem, plus a set of Halloween prompts that start from your own face.
What Picsart Commerce is
Picsart describes Picsart Commerce as a family of integrations for online sellers, which it calls "ecommerce merchants." A merchant is anyone who sells products online. The company says the goal is to bring AI into the way merchants already work, not to ask them to learn a new workflow.
The core idea is simple. You start with product photos you already have. Picsart says the tools help you turn those photos into new images and short product videos, closer to the places where you already manage your store. A short video is just a brief clip, something like a few seconds of a product turning or moving, that you can share on a page or post.
The announcement does not list pricing, which plans include these features, or which sales platforms are connected. If you sell online, check Picsart's own site for current details before you plan around them.
Extending a photo to fit any platform
This is the most practical idea in the announcements. Picsart explains that an AI image model can extend a photo: it generates new pixels beyond the original edges. A pixel is one tiny dot of color in a digital picture, so the model invents the missing surroundings that match the rest of the scene.
Why does this matter? Normally, if a photo is tall and you need it wide, you crop it, which cuts off parts of the subject, or stretch it, which makes everything look distorted. Picsart says extension avoids both problems. According to the company, one vertical product photo can become:
- A wide website banner
- A tall story frame for a phone
- A square feed post
Think of it like a painter who continues the background of a canvas past its frame, so the subject is never squeezed to fit.
Halloween portraits: a photo, then a short video
Picsart's Halloween post offers 12 prompts, split into six photo prompts and six video prompts. A prompt is the written instruction you type to the AI, such as "a cozy kitchen at night with candles." The company's advice is to start with your own photo.
The pattern works like this, in plain steps:
- Start with a clear portrait of yourself. Picsart says the best prompts keep your face while swapping in a costume and building a spooky set around you.
- Run a photo prompt to create the costumed portrait.
- Run a video prompt on that portrait. Picsart says this second step animates the portrait into a short video.
Here is an example of the kind of instruction you might write yourself (this is our own illustration, not one of Picsart's official prompts): "Keep my face the same. Dress me as a friendly ghost, in a foggy graveyard with a lantern in my hand."
Wrap-up
Picsart's announcements point to three ideas: start from the photos you already have, let AI fill in the space a format needs, and turn a still image into a short video when you want more movement. The announcements don't give full pricing or availability, so visit Picsart's website to see what is available to you today. For a first step, take one favorite photo this week and try extending it to a format you actually need.