AI WORLD HQ
You're browsing a design portfolio and spot a color combination that feels just right. A few scrolls later, you find a layout you'd love to riff on. By the time you've taken your third screenshot, you've forgotten which folder is which — and the inspiration has faded.
Picsart's new Chrome extension, called Capture & Create, is built for exactly that kind of browsing session. It pulls a small side panel into Chrome where you can collect visual references as you go.
What it does, in plain terms
According to Picsart's announcement, the extension bundles four everyday actions into one place:
- Screenshot a page or part of one — the standard "grab what's on screen" move.
- Clip an image from a webpage — pull a single photo, illustration, or graphic out without taking the whole page.
- Record a short, silent screencast — capture a few seconds of motion (for example, how a button animates or how a page scrolls).
- Send any of those references to Picsart as an AI image or video idea — the extension describes them as raw material for the AI to riff on.
Everything lives in a side panel, so it stays out of your way while you browse.
Why it matters for creative work
The interesting part isn't the screenshotting — that's been built into browsers and operating systems for years. It's the connection to AI generation (AI image and video creation, where text prompts get turned into finished visuals). Instead of trying to describe what you saw in words, you can hand the AI the actual reference and ask it to make something in that spirit.
That's a real shift in the workflow. Most people describe a mood, a layout, or a color with words, then wonder why the AI's output misses the mark. A reference image closes that gap.
The silent screencast piece also hints at a growing interest in motion references. Short, silent clips are easier for AI tools to learn from than full videos with audio.
Wrap-up
Picsart Capture & Create turns the loose habit of "I'll screenshot that later" into a working pipeline for AI-generated images and video ideas. If you find yourself constantly collecting visual references while you browse, it's worth a look. Next step: install it from the Chrome Web Store, open a page you like, and send your first reference to the AI to see what comes back.