Step-by-step
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Turn a messy customer review into a polished testimonial with Cohere

Clean up a raw customer complaint and turn it into a glowing testimonial you can share with confidence.

6 min read·July 14, 2026

This guide was written by AI. It passed automated fact and quality checks; no human editor reviewed it.

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You’ve just received a heartfelt but messy customer review. Instead of leaving it as-is, you’d like to polish it into a concise, professional testimonial you can proudly share on your website or social media. With Cohere’s free AI assistant, you can do this in minutes — no writing experience needed.

💡 Tip: tap a step’s number when you finish it — a green tick appears and your browser remembers how far you got.

✅ Before you start
  • A free Cohere account (sign-up takes 2 minutes at cohere.com)
  • A customer review (text you want to clean up)
  • A device with internet (computer, tablet, or phone)
  • Total time: about 8 minutes
1
Step 1 of 6

Sign in to Cohere and open the chat

Go to cohere.com and click Sign In in the top-right corner. Enter your email and password, then press Enter. You’ll land on the Cohere dashboard. Look for a chat bubble or a box that says “Start a new chat” in the middle of the screen. Click it to open a fresh conversation.

You’ll see a blinking cursor and a prompt that says “Ask me anything…”

💬 Example:

I’d like help turning a customer review into a polished testimonial.

✅ You'll know it worked when

the chat window is open and you see the prompt ready for your input.

Next step ↓
CohereSign In
✏️ Sketch — your screen may look a little different
2
Step 2 of 6

Paste the raw customer review

Copy the messy customer review from your email or notes. Then, in the chat box at the bottom, paste the text. Press Enter or click the send arrow.

For example, paste something like:

“I was really frustrated when my order arrived late, but the customer service team called me right away and fixed everything within a day. They even sent a discount code for my next purchase. I’m actually really happy with how they handled it and will definitely order again.”

✅ You'll know it worked when

the review appears in the chat, and Cohere starts typing a response.

Next step ↓
CohereEnter
✏️ Sketch — your screen may look a little different
3
Step 3 of 6

Ask Cohere to polish the review into a testimonial

Below the pasted review, type your request in plain words. Keep it simple:

💬 Example:

Please turn this into a short, professional testimonial suitable for sharing on our website or social media. Keep it under 50 words.

Press Enter. Cohere will process your request and generate a polished version.

We’re thrilled with the service and will definitely order again.”

✅ You'll know it worked when

you see a new message from Cohere with a clean, concise testimonial like:

“Our order arrived late, but the team responded quickly, resolved the issue within a day, and even sent a discount for our next purchase.

Next step ↓
CohereEnter
✏️ Sketch — your screen may look a little different
4
Step 4 of 6

Review and tweak the output

Read the polished testimonial carefully. If it’s perfect, great! If not, you can ask Cohere to adjust it. For example, you might want it shorter, warmer, or more specific.

💬 Example:

Make it shorter and more enthusiastic. Use “amazing” instead of “thrilled”.

Press Enter. Cohere will revise the testimonial based on your feedback.

✅ You'll know it worked when

you see a revised version that matches your tone and length preferences.

Next step ↓
CohereEnter
✏️ Sketch — your screen may look a little different
5
Step 5 of 6

Copy the final testimonial

Once you’re happy with the polished review, highlight the entire text in the chat. Right-click and choose Copy, or use Ctrl+C (Windows) or Cmd+C (Mac).

💬 Example:

“Our order arrived late, but the team responded amazingly fast, fixed everything within a day, and even sent a discount for our next purchase. We’ll definitely order again!”

✅ You'll know it worked when

the text is highlighted and copied to your clipboard.

Next step ↓
CohereCopy
✏️ Sketch — your screen may look a little different
6
Step 6 of 6

Paste and share your testimonial

Open the platform where you want to share the testimonial — your website, LinkedIn, or a customer review page. Click in the text box, then paste the testimonial (Ctrl+V or Cmd+V). Add your company name and the customer’s name if appropriate. Click Post or Save.

💬 Example:

“Thanks to [Your Company] for turning a frustrating delay into an amazing experience. Our order arrived late, but the team responded amazingly fast, fixed everything within a day, and even sent a discount for our next purchase. We’ll definitely order again!” — Maria K.

✅ You'll know it worked when

the polished testimonial appears on the platform exactly as you intended.

CoherePost
✏️ Sketch — your screen may look a little different
⚠️ Common mistakes
  • Pasting the wrong text: Always double-check that you’ve copied the correct customer review before pasting it into Cohere. If you paste the wrong text, simply paste the correct one and ask Cohere to try again.
  • Not giving clear instructions: Be specific about length, tone, and audience. Instead of “Make it better,” say “Make it shorter and more enthusiastic.”
  • Skipping the review step: Always read the polished testimonial before sharing it. If it doesn’t sound like your customer, ask Cohere to revise it.
🚀 Try it now

Open cohere.com, sign in, and paste a real customer review you’ve received. Ask Cohere to turn it into a polished testimonial under 50 words. Copy the result and share it on your website or social media today.

🎯 Next guideCategorise Customer Feedback from Online Forms with CohereLearn how to automatically sort incoming customer feedback using Cohere's AI, helping your business quickly identify trends and improve services.

❓ Quick questions

How long does this take?

About 6 minutes — the guide has 6 steps, and you can tick each one off as you go.

Which tool do I need?

This guide uses Cohere — but the approach works very similarly in other AI assistants.

Do I need to prepare anything?
  • A free Cohere account (sign-up takes 2 minutes at cohere.com)
  • A customer review (text you want to clean up)
  • A device with internet (computer, tablet, or phone)
  • Total time: about 8 minutes
What mistakes should I avoid?
  • Pasting the wrong text: Always double-check that you’ve copied the correct customer review before pasting it into Cohere. If you paste the wrong text, simply paste the correct one and ask Cohere to try again.
  • Not giving clear instructions: Be specific about length, tone, and audience. Instead of “Make it better,” say “Make it shorter and more enthusiastic.”
  • Skipping the review step: Always read the polished testimonial before sharing it. If it doesn’t sound like your customer, ask Cohere to revise it.

Keep reading

📘 Turn a messy review into a polished testimonial with Gemini Quickly transform rough customer feedback into compelling, professional testimonials for your website or marketing materials using Google Gemini. 📘 Getting started with Cohere: a beginner's guide Learn what Cohere’s AI tools are and how to use them to draft text for work, even if you’re new to AI. 📘 Categorise Customer Feedback from Online Forms with Cohere Learn how to automatically sort incoming customer feedback using Cohere's AI, helping your business quickly identify trends and improve services. 📘 Sort Customer Feedback into Positive, Negative, or Neutral Buckets with Cohere A beginner-friendly way to count happy and unhappy customers using Cohere's Classify tool — no code required. 📘 Build a Simple Q&A Chatbot for Your Website with Cohere Set up a basic AI assistant on your business site using Cohere's powerful models and a simple copy-paste code snippet, perfect for answering common customer questions. 📘 Turn a meeting transcript into a to-do list with owners and deadlines using Cohere Paste your meeting transcript into Cohere's chat and get a clean list of who owns what by when — in about five minutes.
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