AI WORLD HQSort Customer Feedback into Positive, Negative, or Neutral Buckets with Cohere
A beginner-friendly way to count happy and unhappy customers using Cohere's Classify tool — no code required.
This guide was written by AI. It passed automated fact and quality checks; no human editor reviewed it.
See AI World HQ first on GoogleAdd us as a preferred source and our stories show up higher in Google’s Top Stories.Add on GoogleIf you collect reviews through email, surveys, or a contact form, you already have the raw material. The hard part is reading every one and counting the moods. Cohere's Classify tool does that quick tally for you, even when you have hundreds of comments to get through.
💡 Tip: tap a step’s number when you finish it — a green tick appears and your browser remembers how far you got.
- A free Cohere account — sign up at the Cohere dashboard with an email address; new accounts usually get a small amount of free trial credit to start.
- A device with a browser (desktop works best, but the dashboard also loads on a phone).
- At least 8 to 10 customer reviews ready to paste in. You can pull them from email, a spreadsheet, or your review platform.
- Roughly 10–15 minutes total for the first run. After that, each new batch takes only a couple of minutes.
Sign in and reach the dashboard
Open your browser and go to Cohere's dashboard (look for a button on Cohere's homepage that says something like "Sign in" or "Get started"). Type the email and password you used when you signed up, then submit. You should land on a workspace page with tiles or a side menu listing the available tools — chat, embed, classify, and others. If you only see a sign-up screen, click the small "Already have an account? Sign in" link near the form. Once you see your account name or workspace name at the top of the page, you're in.
you can see the main workspace page and your name or company name in the top corner.
Open the Classify tool
From the side menu or the workspace tiles, look for an option labeled Classify or Classification and click it. A panel opens with two empty sections: one for examples (sample texts that teach the model what each category means) and one for the texts you want to classify. Some Cohere plans put classify behind an API, in which case you can still follow this guide by pasting the same prompts into the API playground.
If you don't see Classify on the first screen, try opening a Playground or Try it out area instead — Classify is usually listed there.
you see two clearly labeled input areas, one for examples and one for your reviews.
Run the classification
Look for a button near the input area labeled Run, Classify, or Submit and click it. Within a few seconds, each review should come back with a label — Positive, Negative, or Neutral — and usually a confidence score next to it. If nothing happens after 30 seconds, check that all three example categories are filled in (an empty category stops the run on most setups) and try again. If your interface returns JSON instead of neat labels, that's normal for API mode — copy the output into a spreadsheet to read it more easily.
every pasted review appears in a results list with one of your three labels attached.
- Filling in only one or two categories. If you skip Neutral, every so-so review gets forced into Positive or Negative, and your "neutral" count will look suspiciously low. Add at least two examples to all three buckets.
- Using identical example phrasing for every category. If all three "Positive" examples start with "I love this…", the model may learn that phrase instead of the sentiment. Vary the wording — short, long, polite, excited.
- Expecting it to catch sarcasm or jokes. A review that says "Oh great, another broken cable" will probably be labeled Positive. Read the bottom of your results once before you share the numbers.
- Pasting a thousand reviews at once on the free tier. Trial accounts often cap batch size. Start with 10 to 20, confirm it works, then scale up.
Open your email or review platform, copy your last 10 customer messages, and run them through the Classify tool using the three categories from Step 3. You'll have your first customer-mood tally before your coffee gets cold.
❓ Quick questions
How long does this take?
About 6 minutes — the guide has 6 steps, and you can tick each one off as you go.
Which tool do I need?
This guide uses Cohere — but the approach works very similarly in other AI assistants.
Do I need to prepare anything?
- A free Cohere account — sign up at the Cohere dashboard with an email address; new accounts usually get a small amount of free trial credit to start.
- A device with a browser (desktop works best, but the dashboard also loads on a phone).
- At least 8 to 10 customer reviews ready to paste in. You can pull them from email, a spreadsheet, or your review platform.
- Roughly 10–15 minutes total for the first run. After that, each new batch takes only a couple of minutes.
What mistakes should I avoid?
- Filling in only one or two categories. If you skip Neutral, every so-so review gets forced into Positive or Negative, and your "neutral" count will look suspiciously low. Add at least two examples to all three buckets.
- Using identical example phrasing for every category. If all three "Positive" examples start with "I love this…", the model may learn that phrase instead of the sentiment. Vary the wording — short, long, polite, excited.
- Expecting it to catch sarcasm or jokes. A review that says "Oh great, another broken cable" will probably be labeled Positive. Read the bottom of your results once before you share the numbers.
- Pasting a thousand reviews at once on the free tier. Trial accounts often cap batch size. Start with 10 to 20, confirm it works, then scale up.
Keep reading
✦ Generated by AI in AI World HQ's automated newsroom, written in plain language. Checked by automated fact and quality gates — no human editor reviewed this guide. Spot a mistake? Use the buttons above.
← Back to all stories