Step-by-step

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Write marketing emails fast with Cohere’s text generation

Q: What mistakes should I avoid?

Using a vague prompt: Writing “write a sales email” leaves the AI guessing and often produces generic copy. Fix it by always including the product name, the specific offer, and the desired tone. Forgetting to edit the AI output: The generated text may contain placeholders like “[Your Name]”. Always replace those with real details before sending. Assuming the AI can send the email: Cohere only crea

Create subject lines and body copy in minutes by giving Cohere clear prompts that match your brand’s voice.

6 min read·June 28, 2026

This guide was written by AI. It passed automated fact and quality checks, and our editor spot-checks published guides every day.

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Tired of staring at a blank screen while you try to craft a sales email? By the end of this guide you’ll be able to feed Cohere a few simple instructions and walk away with a ready‑to‑send subject line and body that sound just like your brand. This is for anyone who wants a quick, reliable writing boost without needing any code.

💡 Tip: tap a step’s number when you finish it — a green tick appears and your browser remembers how far you got.

✅ Before you start

A free Cohere account (sign‑up at cohere.com).
A web browser on a laptop, desktop, or tablet with an internet connection.
A clear idea of the product or service you want to promote (one sentence is enough).
About 5 minutes total – the guide is designed to be completed in a short coffee break.

Step 1 of 5

Sign in and open the Cohere Playground

Open your web browser and go to cohere.com. Click the Log in button in the top‑right corner (it looks like a small person icon). After you log in you’ll see a dashboard with tiles such as “Playground”, “Projects”, and “Documentation”. Click the tile labeled Playground – it may also appear as a button that says “Try the Playground”. The Playground opens a clean text area where you can type prompts and watch the AI reply.

💬 Examplenone needed for this step – just click.

✅ You'll know it worked when

a blank white box with a cursor appears, ready for you to type.

🔄 If it looks different

If you don’t see a Playground tile, look for a menu icon (three horizontal lines) and choose “Playground” from the list.

Next step ↓

✏️ Sketch — your screen may look a little different

Step 2 of 5

Write a prompt that tells Cohere who you are and what tone you need

In the text box, type a prompt (the instruction you give to an AI, like a brief you hand to a copywriter). Explain the product, the offer, and the voice you want. For instance, write:

“Write a short marketing email for a local organic fruit and vegetable delivery service called Fresh Harvest. Announce a new weekly box subscription, offer a 10 % discount for the first month, and keep the tone warm, friendly, and helpful.” When you press Enter or click the Generate button below the box, Cohere’s large language model (LLM – a computer program that predicts text like the engine behind ChatGPT) will start producing a response.

💬 Examplecopy the sentence above exactly into the box.

✅ You'll know it worked when

the screen fills with a subject line and several paragraphs of email copy.

🔄 If it looks different

If the button looks different, it may be a blue “Submit” or a paper‑plane icon; click whatever appears to send your prompt.

Next step ↓

✏️ Sketch — your screen may look a little different

Step 3 of 5

Review the first draft and note what needs tweaking

The AI’s reply will usually include a subject line on the first line, followed by a blank line, then the email body. Read it carefully; check that the product name, discount amount, and tone match what you asked for. If the subject line is too long, or the body feels too formal, you’ll need to ask for a revision. Remember, Cohere can draft text but cannot send the email for you – you still have to copy the result into your email client. If the layout looks different (for example, the reply appears in a side panel rather than under the prompt), scroll down until you see the generated text.

💬 Examplenone needed – just read.

✅ You'll know it worked when

you can see both a subject line and at least three paragraphs of body text.

Next step ↓

Review the first draft and note what needs tweaking

Step 4 of 5

Refine the tone with a follow‑up prompt

Below the first answer, there’s another text box for a new prompt. Type a short instruction that asks the AI to adjust the style, for example:

“Make the email sound a bit more relaxed and casual. Use American spelling such as ‘favor’ and ‘organize’, and shorten the subject line to under six words.” Press Generate again. The AI will produce a revised version that follows your additional guidance. If the button for generating a second answer is hidden, look for a small “+” icon next to the original prompt or a “Regenerate” link – clicking either will send the new instruction.

💬 Examplecopy the sentence above exactly.

✅ You'll know it worked when

the new output shows a shorter, punchier subject line and the body uses the requested spelling variations.

Next step ↓

✏️ Sketch — your screen may look a little different

Step 5 of 5

Copy the finished email into your favorite email client

Select the entire subject line and body text (click and drag, then press Ctrl + C on Windows or Cmd + C on macOS). Open your email program (Gmail, Outlook, etc.) and start a new message. Paste the copied text into the subject field (Ctrl + V / Cmd + V) and the body area. Make any final personal touches – for example, add the recipient’s name or a signature block.

💬 Examplenone – just use the copy‑and‑paste shortcuts.

✅ You'll know it worked when

the email draft in your client shows the exact subject line and body you generated, ready to hit “Send”.

🔄 If it looks different

If you don’t see a paste option, right‑click in the field and choose “Paste”.

✏️ Sketch — your screen may look a little different

⚠️ Common mistakes

Using a vague prompt: Writing “write a sales email” leaves the AI guessing and often produces generic copy. Fix it by always including the product name, the specific offer, and the desired tone.
Forgetting to edit the AI output: The generated text may contain placeholders like “[Your Name]”. Always replace those with real details before sending.
Assuming the AI can send the email: Cohere only creates the wording; you must manually copy the result into your email platform and press send.

🚀 Try it now

Open the Cohere Playground, paste the “Fresh Harvest” prompt from Step 2, hit Generate, and watch the AI give you a ready‑to‑use email draft. You’ll have a complete marketing email in under two minutes – give it a go!

🎯 Next guideSummarize Long Research PDFs with Cohere’s Clever AITurn dense research papers or long reports into clear, easy-to-read summaries using Cohere's online AI tool, even without writing any code.

❓ Quick questions

How long does this take?

About 6 minutes — the guide has 5 steps, and you can tick each one off as you go.

Which tool do I need?

This guide uses Cohere — but the approach works very similarly in other AI assistants.

Do I need to prepare anything?

A free Cohere account (sign‑up at cohere.com).
A web browser on a laptop, desktop, or tablet with an internet connection.
A clear idea of the product or service you want to promote (one sentence is enough).
About 5 minutes total – the guide is designed to be completed in a short coffee break.

What mistakes should I avoid?

Using a vague prompt: Writing “write a sales email” leaves the AI guessing and often produces generic copy. Fix it by always including the product name, the specific offer, and the desired tone.
Forgetting to edit the AI output: The generated text may contain placeholders like “[Your Name]”. Always replace those with real details before sending.
Assuming the AI can send the email: Cohere only creates the wording; you must manually copy the result into your email platform and press send.

Keep reading

📘 Getting started with Cohere: a beginner's guide Learn what Cohere’s AI tools are and how to use them to draft text for work, even if you’re new to AI. 📘 Turn a meeting transcript into a to-do list with owners and deadlines using Cohere Paste your meeting transcript into Cohere's chat and get a clean list of who owns what by when — in about five minutes. 📘 Summarize Long Research PDFs with Cohere’s Clever AI Turn dense research papers or long reports into clear, easy-to-read summaries using Cohere's online AI tool, even without writing any code. 📘 Pull Names, Emails, and Phone Numbers Out of Messy Text with Cohere Paste a tangled block of contact info, get a clean list back in seconds — no spreadsheet formulas or manual typing required. 📘 Write a Short LinkedIn Bio from Your Job Title with Cohere Turn your job title into a polished 2-3 sentence bio in minutes — no writing skills required, just a clear prompt. 📘 Brainstorm 10 name ideas for a side project with Cohere A beginner-friendly way to get fresh, creative names for a podcast, project, or small business in just a few minutes.

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