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Most companies say they are "doing AI" these days. Far fewer can show what those projects actually earned them. A new partnership between PwC (one of the world's biggest consulting firms) and Cohere (an AI company that builds AI tools for large organizations) is aiming at exactly that gap.
The two companies say the alliance is meant to help organizations move from AI experiments to AI that produces "measurable business value" — consultant-speak for systems that earn real money, save real time, or reduce real risk, not just run a few impressive demos.
What's actually being announced
According to the joint announcement, PwC and Cohere have signed a global alliance. Canada is the first market where the two will work together directly with clients.
What does "global alliance" mean in practice? Think of it as a formal handshake between a consulting firm and a technology provider, so a PwC client can buy Cohere's AI tools with PwC's help installing and running them. The consulting firm brings people who understand the client's business; the AI company brings the technology underneath.
Why this matters for businesses
A few practical things worth knowing:
- Secure AI. Both companies stress security and data privacy. For a large company, this is usually the make-or-break question: where do our data live, and who can read them? Enterprise-grade AI tools (AI built for big organizations) are designed to keep a company's information inside its own walls, rather than send it to the open internet.
- Measurable value. "Measurable business value" is consultant-speak, but the idea is simple: if a company spends a million dollars on AI, leadership wants to see the return in plain terms — hours saved, deals closed, errors avoided.
- Canada first. Starting in Canada gives the two a way to test how the partnership actually works in one market before rolling it out to others.
How Cohere fits in
Cohere is an AI company that builds large language models, or LLMs (the AI engines that read and write text — the same kind of technology behind today's AI assistants) — but pitches them specifically to businesses rather than individual consumers. Its tools usually focus on everyday work tasks: summarizing long documents, answering questions from a company's internal files, or helping employees draft text faster.
Pairing that technology with PwC's global network of consultants is, according to both companies, meant to move AI projects past the "pilot phase" — small, safe test runs that never quite scale — into something a whole company uses every day.
Wrap-up
A consulting giant and an enterprise AI company are teaming up to take AI from slide decks into real business workflows — with Canada as the testing ground. None of this changes anything for an everyday reader overnight. The thing to watch is where the rollout goes next, and whether the "measurable value" promise actually shows up in numbers.