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Many people now ask ChatGPT where to buy something, which service to choose, or what a product can do. If your company sells something, that conversation may already involve you, whether or not you have done anything about it. OpenAI's recent announcements are about giving businesses a more direct role in those conversations, and about making its work tools easier for large organizations to buy.
Two separate announcements, one shared theme
OpenAI announced two things that share a goal. The first is about how businesses appear inside ChatGPT. The second is about how organizations can buy ChatGPT Enterprise, the version built for teams at work.
Here is the short version of each:
- Businesses in ChatGPT (in beta, which means an early test version that may still change): a way for businesses to claim their profile, keep their details accurate, and see how people engage with them.
- ChatGPT Enterprise on AWS Marketplace: a way for organizations to buy ChatGPT Enterprise through their existing Amazon Web Services account.
Claiming your business
OpenAI says businesses can claim their organization through a tool called Business Hub. Once the business is verified, it can update key details and add product feeds, which are regularly updated lists of items with their pricing and availability. The company says this helps ChatGPT give people current information.
Any eligible business in a location where ChatGPT is available can claim its profile. Shopify merchants can connect their store from Business Hub or the Shopify admin to speed up verification. Existing OpenAI Enterprise customers and advertisers can work with their OpenAI representative instead.
Seeing how people talk about you
Business Hub also shows aggregated insights. Aggregated means the numbers are combined, so you see totals and trends rather than individual conversations. According to OpenAI, these include how many mentions and website clicks a business receives, plus "discovery topics," which are common themes in conversations where a business's website is cited.
OpenAI says it does not share users' conversations or Business Agent chats with businesses. Insights only appear once there are enough interactions to meet certain thresholds, which protects individual privacy.
Business Agents: a conversation with your customers
A Business Agent is an AI assistant that a business builds to answer questions about its own offerings. After claiming a business, eligible organizations can build, test, and launch one.
Here is how it works for a shopper, according to the announcement: when your business appears in a ChatGPT answer, a person can open your profile. If you have a Business Agent, they can start a conversation and ask follow-up questions, such as how two products differ and which one fits their needs. The agent answers using the business's own information.
OpenAI says these conversations are clearly labeled and kept separate from the shopper's main ChatGPT chat. Businesses can also sponsor their Business Agent and use it as the destination for ChatGPT Ads. OpenAI says sponsored placements are clearly marked and kept apart from ChatGPT's own answers.
Business Agents are currently available to eligible ecommerce and online service businesses in the United States.
Buying ChatGPT Enterprise through AWS
Separately, OpenAI announced that ChatGPT Enterprise is now available in AWS Marketplace, Amazon's online store for cloud software. Organizations can find it, buy it, and manage it using their existing AWS billing, and they can apply eligible spending toward their AWS commitments.
OpenAI says AWS customers get the same models and features as buying directly from OpenAI, with new features arriving at the same time. Eligible customers can also reach ChatGPT for Healthcare and ChatGPT for Financial Services through the Marketplace. To confirm eligibility, contact your OpenAI or AWS account team. For current pricing, check the official pricing pages rather than relying on any number in an article.
Wrap-up
OpenAI is trying to make ChatGPT a place where businesses can be found, described accurately, and even asked questions through their own agents. Its AWS listing makes the enterprise version easier to buy for teams that already work in Amazon's cloud. Both moves are early, and OpenAI describes the business profile features as a beta. Your next step is simple: visit OpenAI's Business Hub information, check whether your business is eligible, and make sure your details are correct before customers start asking.